Skonwencjonalizowane formy fotografowania kobiecego ciała w reklamach prasowych

Abstract

The Author makes an attempt to illustrate conventionalized ways of depicting women in newspaper advertising. By means of some selected pictures, the Author explains how color and posture are used in generating certain connotations. Also, ways of shaping and strengthening these connotations along with ways of gaining immediate and unambiguous effects by photographers are explained. Manners of depicting women in photographs are factors that consolidate stereotypes concerning gender and women’s roles in society.