Influence of competitive advantage on competitive positioning of Silesian companies in 2019

Abstract

Company competitiveness is still an important issue in management studies. It can be measured in several ways including competitive advantage and competitive positioning. The aim of the paper is to present the result of the annual research on company competitiveness conducted in Poland. The research question in this paper is: is there a relation between a certain type of competitive advantage and characteristics of a company competitive positioning? In the paper there is a description of the influence of competitive advantage on competitive positioning in six dimensions. Respondents in the research answered 45 questions in online survey at sensorium24.com (Company Competitiveness Barometer). 8 of the questions concerned the competitive advantage and 6 concerned the competitive positioning. There are a theoretical background of company competitiveness and phenomena which belongs to this general term – a competitive advantage and a competitive positioning, a methodology of research and results as well as conclusions.