Perswazja w reklamach charytatywnych

Abstract

The following article concerns the linguistic resources of persuasion used in charity advertisements. The senders of messages encouraging to participate in charity events employ different linguistic means of persuasion appealing to the recipients. This analysis is based on the resources most frequently used in charity advertisements. The research material comprises 100 posters encouraging: monetary donations to a charity, purchasing items and participating in auctions the revenue from which is transferred for the realization of statutory goals of a charity organization, participating in the collection of items for persons in a difficult life situation and stray animals, and also participating in charity sports competitions, races, swimming competitions, dancing competitions, music concerts, and so on.