Reklama typu "homeshopping" jako wzorzec dla reklamy wyborczej

Abstract

The article discusses the construction of the homeshopping commercial. The analysis of the material collected allowed for differentiating the elements of the text model for commercials of that type. The author pays attention to a general outline, the person of an active all-knowing broadcaster, as well as a persuasive and mnemotechnique role of sequence repetition — sentences repeated several times. The author contrasts the commercial of homeshopping with an election commercial that has followed its model. The elements of the commercial technique permeate into the language of politics, which especially intensively appears in subsequent election campaigns.