DC pole | Wartość | Język |
dc.contributor.author | Wyrwas, Katarzyna | - |
dc.date.accessioned | 2018-04-04T08:06:52Z | - |
dc.date.available | 2018-04-04T08:06:52Z | - |
dc.date.issued | 2011 | - |
dc.identifier.citation | D. Ostaszewska (red.), "Gatunki mowy i ich ewolucja. T. 4, Gatunek a komunikacja społeczna" (S. 446-455). Katowice : Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.identifier.isbn | 9788322619928 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.12128/1937 | - |
dc.description.abstract | The article discusses the construction of the homeshopping commercial. The analysis of the
material collected allowed for differentiating the elements of the text model for commercials of
that type. The author pays attention to a general outline, the person of an active all-knowing
broadcaster, as well as a persuasive and mnemotechnique role of sequence repetition — sentences
repeated several times. The author contrasts the commercial of homeshopping with an
election commercial that has followed its model. The elements of the commercial technique permeate
into the language of politics, which especially intensively appears in subsequent election
campaigns. | pl_PL |
dc.language.iso | pl | pl_PL |
dc.publisher | Katowice : Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
dc.subject | reklama | pl_PL |
dc.subject | reklama wyborcza | pl_PL |
dc.title | Reklama typu "homeshopping" jako wzorzec dla reklamy wyborczej | pl_PL |
dc.type | info:eu-repo/semantics/bookPart | pl_PL |
Pojawia się w kolekcji: | Książki/rozdziały (W.Hum.)
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