I. Loewe, E. Tyc, A. Kalisz (red.), "Dyskurs autopromocyjny i jego współczesne odsłony. T. 1" (S. 29-38). Katowice : Wydawnictwo Uniwersytetu Śląskiego
Majority of societies irrespective of the nationality, he is having difficulty with effecting the
policy choices, if self-interests are a point of reference. The low political culture, the lack of the
ability of reflection over the policy choices and his consequences in the future — foundation of
the manipulation of politicians.
In a contemporary political discourse all strategies have the same purpose: to exert influence
on the recipient, to convince him for making a suggested decision, appropriate for
subjekt in accordance with given political activity. An also sure swap of notions distorting
the truth is being watched. According to the following format: managing the awareness and
keeping the man = keeping the power. A place is the rough swap of obvious reality for appropriate
reality, but the man which they are manipulating believe that everything is a history
oneself of course.
In order to talk about the political success, the politician must become a myth or a legend.
Not a specific person, but a myth of this man are winning an election, specialists in
the packaging so usually claim. But who and what is creating this myth up to? Well most
important — in what way oneself effectively to have an influence on an awareness of the man?
With which television is playing a role in this manipulation, in it especially political talk-show?
Whether it is possible, that programs of this type can strain or destroy, it is at least an image of the politician to remove? And in a way are these programs cheating the subconscious of
Labels, “anchors” and euphemisms, value judgments, a dehumanization are some means being
used for a diversion from relevant facts and events. Revealing manual character in a political
discourse constitutes the purpose of this paper.
We will analyses basic techniques of manual technologies in the discourse based on promises
of political parties directed at potential electors. After all we will try to find the answer to a question
what actually is the underlying reason for a preference of the electorate?