|Abstrakt: ||The author puts forward hypotheses connected with understanding modern identity.
1. In her considerations, she approves of understanding a socio‑cultural
identity that seems
to be a product of the process of intersubjectivity, as well as features and culture properties
to be important in a given community acquired, made aware and expressed by
individuals, sanctioned and preserved in the form of various products of culture and
social institutions, as well as state‑owned
and commercial media. The definition offered
underlines two features of a journalist identity: stability and changeability, but also
introduces identity dimorphism. 2. Functionalism and fragmentarity of social roles facilitates the development of many
identities. These are the result of losing a personal dimension of culture, acceleration,
a chaotic nature of social changes, as well as hybridization of the culture and media.
3. There is no uniform binary classifications dividing identity into a hard‑strong
4. Identities „between” and „in‑between”
are created. They are dynamic and vibrating.
5. Pluralism and multiplicity of journalist identities are the result of post‑modernity,
development and changes in the culture.
The article considers identity within the scope of social sciences and cultural studies.
The author proposes to differentiate six types of modern cultural identity (Melosik, Szkudlarek
2009), and refers them to the profession of a journalist, as well as characterizes them.
These are “a transparent global identity” — a universal expert, a negotiator and researcher,
“an each global identity” — a human being open for differences, “a fake identity” — totally
medial and consumerist, “an identity of a supermarket type” — the sense of freedom, “an
Americanised identity” — imitating an American image, “an identity of a razorsharp type”
— underlines essentialism and differences. All models of identity overlap one another,
intersect and can function in one person simultaneously, deepening a belief that there is
no identity without otherness, as well as more and more efficiently question traditional
forms and characters of strong cultural identities opening them in different directions, and
introducing them into different levels of transtextuality.|