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http://hdl.handle.net/20.500.12128/2569
Tytuł: | Co można zrobić z polityka? : co można zrobić z politykiem? : kilka uwag socjologa o wizerunku medialnym (i nie tylko medialnym) |
Autor: | Łęcki, Krzysztof |
Słowa kluczowe: | media image; media democracy; politician in the media |
Data wydania: | 2012 |
Wydawca: | Wydawnictwo Uniwersytetu Śląskiego |
Źródło: | M. Kita, M. Ślawska (red.), "Transdyscyplinarność badań nad komunikacją medialną. T. 1, Stan wiedzy i postulaty badawcze" (S. 242-249). Katowice : Wydawnictwo Uniwersytetu Śląskiego |
Abstrakt: | The answer to both questions put forward in the title is basically the same: almost
everything. The author underlines the fact that if one tried to find the difference between
what can be done with a politician, and, more specifically, his/her media image and what
can be done with a politician during a training the aim of which is to build his/her media
image or at least improve it, it seems that although one cannot do everything with a politician,
that is, there exist some borderlines of shaping his/her media image, a desperate
politician could go beyond what can be done with him/her, and move this borderline as
far as possible during a training. The essay refers to numerous examples illustrating the
possibilities of using the potential of a media image. |
URI: | http://hdl.handle.net/20.500.12128/2569 |
ISBN: | 9788322620670 |
Pojawia się w kolekcji: | Książki/rozdziały (WNS)
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