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dc.contributor.authorŁęcki, Krzysztof-
dc.identifier.citationM. Kita, M. Ślawska (red.), "Transdyscyplinarność badań nad komunikacją medialną. T. 1, Stan wiedzy i postulaty badawcze" (S. 242-249). Katowice : Wydawnictwo Uniwersytetu Śląskiegopl_PL
dc.description.abstractThe answer to both questions put forward in the title is basically the same: almost everything. The author underlines the fact that if one tried to find the difference between what can be done with a politician, and, more specifically, his/her media image and what can be done with a politician during a training the aim of which is to build his/her media image or at least improve it, it seems that although one cannot do everything with a politician, that is, there exist some borderlines of shaping his/her media image, a desperate politician could go beyond what can be done with him/her, and move this borderline as far as possible during a training. The essay refers to numerous examples illustrating the possibilities of using the potential of a media image.pl_PL
dc.publisherWydawnictwo Uniwersytetu Śląskiegopl_PL
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.subjectmedia imagepl_PL
dc.subjectmedia democracypl_PL
dc.subjectpolitician in the mediapl_PL
dc.titleCo można zrobić z polityka? : co można zrobić z politykiem? : kilka uwag socjologa o wizerunku medialnym (i nie tylko medialnym)pl_PL
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Uznanie autorstwa - użycie niekomercyjne, bez utworów zależnych 3.0 Polska Creative Commons License Creative Commons