Dionizos w supermarkecie : nietzscheańska krytyka kultury wobec zjawiska konsumpcjonizmu

Abstract

One of the most popular strand in Nietzsche's philosophy is the criticism of the condition Western Europe's culture, which consists of two elements: a diagnosis of crisis and a search the answer to the question about the posibility of overcoming for this diagnosed situation. In XXth centaury Nietzsche's philosophy raised universal interest among many critics of european culture and thus we can ask about the position his arguments considering its current situation, which is define by a mass consumption. Acuity of Nietzsche's critical sense, which has became the ground to name his „the master of suspicions” inclines to see consumerism through German philosoph's eyes in order for describing this model of culture mechanisms. I'd also like to ask the question about the actual or possible reigning of immoralism in the world of consumption, which contributes an issue of overman as a topical project for the present and for the future.