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Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12128/3402
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dc.contributor.authorBiłas-Pleszak, Ewa-
dc.contributor.authorSujkowska-Sobisz, Katarzyna-
dc.date.accessioned2018-05-07T06:14:50Z-
dc.date.available2018-05-07T06:14:50Z-
dc.date.issued2009-
dc.identifier.citationO. Wolińska, M. Szymczak-Rozlach (red.), "Języki zachodniosłowiańskie w XXI wieku. T. 3, Współczesne języki słowiańskie" (S. 11-32). Katowice : Wydawnictwo Uniwersytetu Śląskiego.pl_PL
dc.identifier.isbn978-83-226-1769-4-
dc.identifier.urihttp://hdl.handle.net/20.500.12128/3402-
dc.description.abstractEwa Biłas-Pleszak and Katarzyna Sujkowska-Sobisz show image of femininity and masculinity in descriptions of perfumes which were placed in mass media both for women and for men. The choice of image of femininity and masculinity in texts which are analysed depend on product and target audience. The authors divide sentences into four group: 1. The fragrance of woman (texts for women). In this kind of texts emerge portrait of businesswoman, a woman who is active and self confident. Second image in this group is beautiful, romantic and sensual woman. 2. The fragrance of woman (texts for men). In this kind of texts woman is usually introduced like a femme fatale and a sexual object. 3. The fragrance of man (texts for women). The man is introduced like a true man: strong, brave and independent. Second image in this group is romantic, sensual, spontaneous and delicate man (like a woman). 4. The fragrance of man (texts for men). In this kind of texts emerge portrait of lover or free and lonely traveler. The new type is a contemporary man - full of contrasts, undecided - like a woman.pl_PL
dc.language.isoplpl_PL
dc.publisherWydawnictwo Uniwersytetu Śląskiegopl_PL
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectFemininitypl_PL
dc.subjectMasculinitypl_PL
dc.subjectDescriptions of perfumespl_PL
dc.subjectCultural-linguistic Imagepl_PL
dc.titleZapach kobiety i zapach... mężczyzny - językowo-kulturowy wizerunek kobiecości i męskości we współczesnych tekstach perswazyjnychpl_PL
dc.typeinfo:eu-repo/semantics/bookPartpl_PL
Appears in Collections:Książki/rozdziały (W.Fil.)

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Uznanie autorstwa - użycie niekomercyjne, bez utworów zależnych 3.0 Polska Creative Commons License Creative Commons