Perswazyjne użycie języka potocznego w kontakcie ogólnym

Abstract

Considered in this article are the functional values attributed to the use of the colloquial language in non-typical, non-standard situations, in which this language is not anticipated. Analysis is applied to the intentions of the speaker, who chooses, in a non-colloquial, public situation, the colloquial element as the most appropriate for the needs of communication. These intentions may be perceived as: 1) identifying oneself with one’s own social group, 2) maintaining one’s own identity, 3) building up one’s own image, 4) offering opposition to the official language, 5) an invitation to a game of words, The use of colloquialisms leads to enhancing of the persuasive effect of the utterance and of removing the asymmetry in the social status as between the speaker and the collective audience.