(U)śmiech na języku: o walorach zastosowania żartu lingwistycznego w publicznej komunikacji interpersonalnej

Abstract

Despite the fact, that polish society doesn’t seem to be so much jolly, we can find often in polish public space many examples of (sense of) humor. There any many rules of official interpersonal communication, which enables saving mutual wellbeing of both “actors” – sender and receiver of message. Many good features of linguistic joke make it an attractive tool for advertisements (also for political marketing) and create between them a specific (and socially desirable interaction – media school etc.