Wpływ informacyjny telewizyjnych reklam wyborczych w świetle deklaracji polskiego elektoratu - studium kampanii wyborczych 2015

Olszanecka-Marmola, Agata

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DC pole	Wartość	Język
dc.contributor.author	Olszanecka-Marmola, Agata	-
dc.date.accessioned	2017-12-03T20:15:54Z	-
dc.date.available	2017-12-03T20:15:54Z	-
dc.date.issued	2016	-
dc.identifier.citation	Political Preferences, (2016), nr 12, s.199-210	pl_PL
dc.identifier.issn	2450-873X	-
dc.identifier.issn	2449-9064	-
dc.identifier.uri	http://hdl.handle.net/20.500.12128/567	-
dc.description.abstract	Apart from persuasive function, TV political ads play also important role in obtaining information about candidates and political parties. The cognitive effect of TV political advertising is proved in American and West-European conditions. Presented article is aimed at examining whether TV political spots influenced on voters’ declarations about their knowledge of candidates and parties contesting in 2015 elections in Poland. The results of research will be presented with reference to sociodemographic characteristics of electorate, political preferences and auto-identifications on left-right scale.	pl_PL
dc.language.iso	pl	pl_PL
dc.rights	Uznanie autorstwa 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by/3.0/pl/	*
dc.subject	Political Advertising	pl_PL
dc.subject	2015 Parliamentary Election	pl_PL
dc.subject	Poland	pl_PL
dc.subject	Presidential Election	pl_PL
dc.title	Wpływ informacyjny telewizyjnych reklam wyborczych w świetle deklaracji polskiego elektoratu - studium kampanii wyborczych 2015	pl_PL
dc.type	info:eu-repo/semantics/article	pl_PL
dc.identifier.doi	10.6084/m9.figshare.4128978	-
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