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Title: Synergia obrazu i tekstu w projektowaniu komunikacji wizualnej : poszukiwanie i analiza najważniejszych przykładów skutecznego łączenia obrazu i tekstu w kontekście edukacyjnym
Authors: Strączyńska, Magdalena
Advisor: Kliś, Łukasz
Keywords: grafika użytkowa; plakat; hipertekst; komunikacja wizualna
Issue Date: 2017
Publisher: Katowice : Uniwersytet Śląski
Abstract: The content contained in the introduction is a preview of the issues raised in the text. The thesis on image and text synergy and its importance in the context of visual communication design and education are enhanced. Keywords such as the need to describe the world, the need for beauty, the message, the fine art, the meaning of the synergy of the image and the text in the educational context. At the end there is a mention of the useful, didactic function of the diploma project. Chapter 1. begins with the statement that culture is communication, which is supported by examples from the literature on semiotics. A fragment of text contains concepts such as: sign and its functions, cultural codes, relationship between word and image. The importance of the role of the image in the communication process has been emphasized. The first part of the dissertation is the search for synergy of images and text based on historical examples and literature: Bible, Bibles Pauperum; Describes the oldest examples of education with the help of the image – Orbis sensualium pictus by Jan Amos Comenius and his views on self-education of man. The Gutenberg Galaxy – by Marshall McLuhan’s and his „imaging culture”, which is the starting point for the search for synergy of text and image – based information synergies in computer – based information technology, is linked to the emergence of the first groundbreaking and intuitive interfaces designed to support operating systems. Chapter 2. is a chronological description of selected examples of image and text synergies and visual communication, influencing the development of abstract thinking, which in essence means the development of the graphic design. The topics covered are the origins of the writings of Adrian Frutiger, Egyptian hieroglyphics, Ptolemy’s maps, the Cartesian system, the veritable drawings of Leonardo da Vinci treated as the first examples of infographics, the graphs of William Playfair, or breakthroughs in the history of projects by Otto Neurath (ISOTYPE, Modern Man in the Making, Harry Beck (map of London Underground) and Otl Aicher (Pictograms of sports disciplines and DOT Pictograms). Chapter 3. is a form of author’s commentary supplementing a diploma project: Non-linear history of 20th-century graphic art, which uses the idea of hypertext. The aim of the project is to organize and consolidate the knowledge of graphic design in an accessible way, which facilitates the students’ absorption of relevant issues. The project has an open and transparent form, using selected passwords. Illustrative material based on graphic quotations is an important complement. The project is intended to contribute to the intensification of the activity of self-education students and to target them in the areas of graphic design. The second part of the paper also includes a description of my experiences and observations regarding my own education and work with students. The chapter closes the reference to the book Olga Drenda Polish Spiritology. Things and people in the years of transformation and digressions about the achievements of the Polish school of poster in context of priority importance of the communique.
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