| Abstrakt: | This doctoral dissertation deals with the discourse of the German Federal Office
for the Protection of the Constitution (BfV), which is considered an extra-statutory linguistic
instrument, allowing the authority to create a linguistic picture of the world
of values and threats. Based on which an attempt was made to study the current condition
of the German socio-political system.
The reconstruction of the linguistic worldview of the BfV has shown that Nazi—
experienced Germans stand for a free democratic order. They have established
the corresponding standards, managed to internalize them and wish to maintain them.
As a result they manifest themselves in the neutral communication of the BfV.
The office informs of the threats and skillfully persuades, but does not appraise,
attack the counterpart, incite fears, nor does it try to manipulate the recipient. No conscious
application of the Neuro-Linguistic Programming - NLP acquis could be identified.
The BfV knowingly takes up activities meant to promote democratic ideas,
authorities and behaviours, and these enjoy great social perception. The office is an overtly
operating leading figure, and it’s discourse has solid ethic foundations, essential
for the effectiveness of public relations.
Simultaneously the office’s communication fully complies with the will
of the decision-maker – the nation and it gives due attention to the idea of a free democratic
society, which formed the basis of the political order of the Federal Republic of Germany.
The research’ conclusions may have application to social communication, especially
in regards to promoting values. They might be useful within communication management
and direct communication in crises situations. Further, they may support the elaboration
of coherent standards for media politics of public administration, or assist efficient
communication of private entities. The results of the analysis may be applied to political
marketing or the work of PR units, including those responsible for social media
or advertisement, and beyond that provide rewarding background for any entity wishing
to use language as a tool to promote its own institution, organization, state, represented
values, or offered products. |