media społecznościowe; kultura i komunikacja wizualna; funkcje mediów
Katowice : Wydawnictwo Uniwersytetu Śląskiego
K. Doktorowicz (red.), "Media społecznościowe : dialog w cyberprzestrzeni. T. 2" (S. 57-94). Katowice : Wydawnictwo Uniwersytetu Śląskiego
The article revolves around the culture and media and their functions in the first decade of the 21st century. With the development of technology to create and transform image messages the rank of their entertainment and information features rises, while the rank of spiritual and aesthetic functions performed by the images diminishes significantly. Technological development facilitates the creation of images of intangible assets, which increasingly are the result of computer simulations. Unprecedented ease of creating and image processing enables almost anyone to become a creator of the pictorial messages. Thanks to the development of new imaging technologies such as photography, cinema, television, the computer, Internet or virtual reality, we are now dealing with the perception of the world as an image that is created by other images.