Negative TV advertising in the 2016 US presidential campaign

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DC pole	Wartość	Język
dc.contributor.author	Olszanecka-Marmola, Agata	-
dc.contributor.author	Marmola, Maciej	-
dc.date.accessioned	2020-01-29T11:22:30Z	-
dc.date.available	2020-01-29T11:22:30Z	-
dc.date.issued	2018	-
dc.identifier.citation	"Res Rhetorica" 2018, no. 2, s. 29-44	pl_PL
dc.identifier.issn	2392-3113	-
dc.identifier.uri	http://hdl.handle.net/20.500.12128/12302	-
dc.description.abstract	Presented research describes the character of message and techniques used in TV political advertising during the 2016 US presidential campaign. The results unambiguously indicate a steady increase in the use of negative ads during political campaign. Television commercials of Hilary Clinton and Donald Trump focused mostly on discrediting their political opponent. In addition, the content of negative ads more frequently referred to image characteristics than to issues.	pl_PL
dc.language.iso	en	pl_PL
dc.rights	Uznanie autorstwa 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by/3.0/pl/	*
dc.subject	Negative advertising	pl_PL
dc.subject	US presidential campaign	pl_PL
dc.title	Negative TV advertising in the 2016 US presidential campaign	pl_PL
dc.title.alternative	Telewizyjna reklama negatywna w amerykańskiej kampanii prezydenckiej w 2016 roku	pl_PL
dc.type	info:eu-repo/semantics/article	pl_PL
dc.identifier.doi	10.29107/rr2018.2.3	-
Pojawia się w kolekcji:	Artykuły (WNS)