Generational Membership and the Intensity of Social Media use Among Young Adults

Abstract

Young adults use social media to realize both social and educational goals. The aim of the study is to investigate whether there are any differences in the intensity of Facebook use between Generation Y and Generation Z. In addition, the size of friend networks has been analyzed. The Questionnaire of the Intensity of Facebook Use (Kuś, & Szulżycki, 2014) was used. The study was conducted in a group of 100 persons, 50 representatives of Generation Y and 50 representatives of Generation Z. The results show that there are generational differences in the intensity of Facebook use. It is shown that having a large number of friends is related to the way in which Facebook is used among representatives of Generation Y.