the Warsaw referendum; mediatisation of politics; political marketing
Wydawnictwo Uniwersytetu Śląskiego
Studia Politicae Universitatis Silesiensis, T. 13 (2014), s. 139-150
The referendum on the dismissal of the President of Warsaw Hanna Gronkiewicz-
Waltz before the end of her term was a part of a series of political events that could affect the
power arrangement on the Polish political scene, especially on the market position of the Civic
Platform (Platforma Obywatelska) and the Law and Justice (Prawo i Sprawiedliwość) parties.
By analysing the actions taken by the main political actors in the pre‑referendum
basic issues should be resolved: if political‑market
entities actually carry out their long‑term
political strategies and whether the adopted strategy translates into a specific and clear marketing
concept of pre‑election
activities in the prevalent Polish political realm. Regardless, however,
of the adopted strategic option, competing political entities should take into account the
obvious fact that the mass media are responsible for delimiting the area of political discourse
and for defining matters which are a subject thereof.