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http://hdl.handle.net/20.500.12128/13969| Tytuł: | Opportunities and barriers of marketing innovation in municipal services sector |
| Autor: | Czuba, Michał |
| Słowa kluczowe: | municipal services; marketing innovation; innovation management |
| Data wydania: | 2015 |
| Źródło: | Forum Scientiae Oeconomia, Vol. 3, no. 3 (2015) s. 77-85 |
| Abstrakt: | The article discusses the issues of innovation, applying them to the municipal services sector. In the theoretical part, the paper presents and characterizes the essence of the concept of innovation and marketing innovation. It also presents the potential opportunities and threats associated with the application innovation in the municipal services sector. These issues are illustrated with practical examples of the companies operating in the municipal services sector in Poland. |
| URI: | http://hdl.handle.net/20.500.12128/13969 |
| ISSN: | 2300-5947 2353-4435 |
| Pojawia się w kolekcji: | Artykuły (WNS) |
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| Plik | Opis | Rozmiar | Format | |
|---|---|---|---|---|
| Czuba_Opportunities_and_Barriers.pdf | 478,51 kB | Adobe PDF | Przejrzyj / Otwórz |
Uznanie autorstwa na tych samych warunkach 3.0 Polska Creative Commons
