DC pole | Wartość | Język |
dc.contributor.author | Lamża, Zuzanna | - |
dc.date.accessioned | 2020-09-23T07:08:11Z | - |
dc.date.available | 2020-09-23T07:08:11Z | - |
dc.date.issued | 2012 | - |
dc.identifier.citation | Neophilologica, Vol. 24 (2012), s. 141-150 | pl_PL |
dc.identifier.issn | 2353-088X | - |
dc.identifier.issn | 0208-5550 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.12128/16077 | - |
dc.description.abstract | The aim of this article is to show how the abstract concept of care for the body is conceptualized
by cognitive metaphors. I decided that the most interesting and promising study material will
be women’s magazines: in my analysis I shall use metaphorical expressions describing bodycare
coming from three magazines (each in three language versions: Polish, English and Spanish) with
differing amounts of ‘informative’ content concentrated on fashion and body, yet all almost devoid of
non-persuasive journalism. The more aware and resilient against direct advertising is the consumer,
the stronger is the need of publishers to hide the message in quasi-articles or between the lines of
a quasi-interview. It’s then no surprise that the skillful use of M. Johnson’s and G. Lakoff’s theory of
the conceptual metaphor — providing the advertisers with a powerful and versatile tool than practically
cannot be abused (because it has infinite possible individual realizations in the text and is at the
same time transparent for the reader) — became one of the key issues in marketing. | pl_PL |
dc.language.iso | es | pl_PL |
dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
dc.subject | Conceptual metaphor | pl_PL |
dc.subject | gender studies | pl_PL |
dc.subject | persuasive language | pl_PL |
dc.subject | women’s press | pl_PL |
dc.subject | globalization | pl_PL |
dc.subject | avertising | pl_PL |
dc.title | Metaforas cognitivas propias del discurso de la prensa de mujeres : el ejemplo de CUIDAR EL CUERPO ES UNA BATALL | pl_PL |
dc.type | info:eu-repo/semantics/article | pl_PL |
Pojawia się w kolekcji: | Artykuły (W.Hum.)
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