Abstrakt: | The main issue discussed in the paper is the memory of stereotype as part of a linguistic and discursive
picture of the world in discourses on gender. The analysed material comprises journalistic
texts, mostly interviews and articles. In the analysed discourses the stereotype is subjected to reinterpretation
and deconstruction, which alters the image of gender. The strategies and means which
serve this purpose include, for instance, explicit references to the stereotype and its reinterpretation,
openness in talking about non-mainstream identities, intimate confessions regarding gender and
sexuality, postulative statements calling for active and intentional change of the stereotypical image
of genders, linguistic ‘experiments’ which expose gaps and lacks in naming that stabilise gender
stereotypes. Many of the references to the stereotype are implicit and need to be extracted from the
text by means of interpretation. |