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http://hdl.handle.net/20.500.12128/17590
Tytuł: | Teoretyczne aspekty kreacji negatywnego wizerunku politycznego |
Tytuł równoległy: | Theoretical aspects of creating a negative political image |
Autor: | Turska-Kawa, Agnieszka |
Słowa kluczowe: | negative campaign; negative message |
Data wydania: | 2014 |
Źródło: | "Roczniki Nauk Społecznych" 2014, z. 1, s. 137-154 |
Abstrakt: | Modern election campaigns tend to be increasingly saturated with negative elements. Yet, the
multi-dimensional nature of negative references in messages makes their real-life consequences very
difficult to predict. Despite this fact, the acquisition and use – in various manners - of information in
any way incriminating the political opponents is commonplace in modern election campaigns. In
this context, the issues of activities that the negative campaign encompasses as well as boundaries in
which the negative campaign fits in - the crossing of which may result in changing the outcomes
assumed or planned by the sender of the messages – seem of particular interest. This article presents
an analysis of the fundamental contexts of activities undertaken in the process of creating a negative
image of a political entity or actor, and attempts to identify the boundaries of these areas. Among
the most important analytical contexts, the author discusses the psychological, axiological, as well
as normative and communication dimensions. |
URI: | http://hdl.handle.net/20.500.12128/17590 |
ISSN: | 0137-4176 |
Pojawia się w kolekcji: | Artykuły (WNS)
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