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http://hdl.handle.net/20.500.12128/18376
Tytuł: | Komercyjna waloryzacja gwary śląskiej w reklamowej narracji |
Tytuł równoległy: | Commercial valorization of the Silesian dialect in the narration of advertisements |
Autor: | Łuc, Izabela |
Słowa kluczowe: | silesian dialect; narration of advertisements; valorization |
Data wydania: | 2018 |
Źródło: | "Białostockie Archiwum Językowe" Nr 18 (2018), s. 139-161 |
Abstrakt: | Taking into account that a dialect is a certain type of stylistic-communicative, semantic-cultural and functional category the aims of this article constitute: 1) an attempt to settle the matter of commercial valorization of dialect and its meaning towards the culture, language and communication, and 2) an il-lustration of the selected advertisement mechanisms connected with the ways of introducing a code, specific to the dialect and emphasizing the value of the product. The advertisements in which the textual valorization of dialect indicators is revealed, supported by structural indicators (dialogues, the pre-sence of the narrator/narrators, the composition of utterances which include expressively marked text operators – modulants and lexical collocations sub-jected to the persuasive procedures) were described by the exploitation of prag-malinguistic and cognitive (theory of meaning fields) research conceptions with their methodological solutions. |
URI: | http://hdl.handle.net/20.500.12128/18376 |
DOI: | 10.15290/baj.2018.18.10 |
ISSN: | 1641-6961 |
Pojawia się w kolekcji: | Artykuły (WSiNoE)
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