entertainmentization of politics; new media; media in society
"Zeszyty Prasoznawcze", 2014, nr 2, s. 394-407
In their relations with political system, media are becoming a self-reliant entity performing diverse functions because they control actions of authorities, define conflict, have an ability to correct the actions of authorities and stimulate political decisions. Modern societies needing entertainment leave their mark of change also on media which are swiftly becoming part of an existing climate. Also, they want to meet expectations of recipients, so even political content is shown in the light version. The aim of the presentation is to show signs of entertainmentization politics being broadcasted by traditional media and on the Internet which seems to be dominant in this respect. The above-mentioned elements of the analysis will show the scale of the entertainmentization phenomenon in politics, which is still developing and assuming new forms.