Globalizacja – szanse i zagrożenia w sferze kultury

Abstract

The process of globalization leads to the search for its roots, the search for support in its native culture, the defense of what is characteristic and individual for the community. It does not indicate the end of cultural diversity and identity despite the standardization of behavior and homogenization of behavior standards, values system and so-called mass culture. Globalization leads to the standardization of consumer behaviors of the destandardized style of life. At the same time, it is noticeable that the attempts of unification of culture standards sometimes lead to the opposing reactions directed at the protection of national cultures and the defense of national identity as well. There are opinions that the promotion of the consumer culture and the disappearance of communication barriers will lead to the mutual dialogue and understanding between cultures and civilizations. Nowadays, we know it sometimes may cause conflicts between civilizations. Globalization has also aroused anxiety in societies and people will look for their own identity in particularistic references: religious, cultural and national.