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http://hdl.handle.net/20.500.12128/1915
Tytuł: | Design jako element rynkowej konkurencyjności firmy. Opinie przedsiębiorców z obszaru województwa śląskiego |
Autor: | Gawron, Grzegorz |
Słowa kluczowe: | design; market competitiveness; design in company |
Data wydania: | 2013 |
Wydawca: | Wydawnictwo Uniwersytetu Śląskiego |
Źródło: | Górnośląskie Studia Socjologiczne, T. 4 (2013), s. 248-265 |
Abstrakt: | This article attempts to support the opinion that design is one of the essential elements
influencing competitiveness of companies in current free market economy. Therefore, the issues
directly connected with the idea of market competitiveness were specified. Moreover, the issues
connected with the very idea of design were described, taking into account various and ambiguous
definitions of this concept. This formed the basis to analyse the application of design and its influence
on the functioning of companies, particularly its influence on market competitiveness of the
companies which apply this concept. The theoretical analysis was supplemented with the results of
empirical research, connected with the demand for design, which was carried out among 352 businessmen
from Silesian voivodeship. |
URI: | http://hdl.handle.net/20.500.12128/1915 |
ISSN: | 0072-5013 |
Pojawia się w kolekcji: | Artykuły (WNS)
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