Consumption in students’ life

Abstract

Consumption is an inherent part of human life. However, not always the everyday activities related to fulfilling needs are identified with the concept of consumption. And yet every person is a consumer from birth. Consumer attitudes are shaped parallel to other behaviours that are part of primary socialisation. During secondary socialisation, certain modifications may be made, but the core is formed as early as during childhood. This chapter is focused on the place of consumption in the lives of the students from the Visegrad Group countries. The general assumptions of the theory of consumption and consumer behaviour will be presented to provide a background for the analysis of the research results concerning the attitude of young people studying in the V4 countries towards consumption [...].