DC pole | Wartość | Język |
dc.contributor.author | Kolczyński, Mariusz | - |
dc.date.accessioned | 2021-09-21T10:27:31Z | - |
dc.date.available | 2021-09-21T10:27:31Z | - |
dc.date.issued | 2018 | - |
dc.identifier.citation | A. Czyż, S. Kubas (red.), "Na drodze do wyjaśnienia problemów politycznych : księga jubileuszowa ofiarowana profesorowi Markowi Barańskiemu" (S. 675-689). Katowice : Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.identifier.isbn | 978-83-226-3392-2 | - |
dc.identifier.isbn | 978-83-226-3393-9 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.12128/21579 | - |
dc.description.abstract | The course of competition during election campaigns in both stable and new democracies leads to conclusions about the political/electoral triumph of the populist election offer. Considering “electoral populism” as a specific type of marketing strategy, one can indicate basic factors of systemic, social and communication-media nature, which condition the observed strategic reorientation of political entities. This turn of events has a significant impact on the effectiveness of election campaigns, fostering the process of developing a political brand - thanks to professional communication activities aimed at maintaining market relations based on mutual trust, a community of recognized values and strong emotional bonds, while at the same time distinguishing precisely and distinctly from political competitors. | pl_PL |
dc.language.iso | pl | pl_PL |
dc.publisher | Katowice : Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.rights | Uznanie autorstwa-Na tych samych warunkach 3.0 Polska | * |
dc.rights.uri | http://creativecommons.org/licenses/by-sa/3.0/pl/ | * |
dc.subject | political marketing | pl_PL |
dc.subject | electoral strategies | pl_PL |
dc.subject | populism | pl_PL |
dc.title | Marketing polityczny w Polsce na (populistycznym) rozdrożu | pl_PL |
dc.type | info:eu-repo/semantics/bookPart | pl_PL |
Pojawia się w kolekcji: | Książki/rozdziały (WNS)
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