http://hdl.handle.net/20.500.12128/23094
Tytuł: | Od reprezentanta partii do dominanty wizerunku marki partii - przegląd typów personalizacji strategicznej w polskich kampaniach parlamentarnych |
Tytuł równoległy: | From party representative to dominant element of a party brand image - review of strategic personalisation types in polish parliamentary election campaigns |
Autor: | Mazur, Marek |
Słowa kluczowe: | types of strategic personalisation; party brand image; party leaders; parliamentary campaign |
Data wydania: | 2017 |
Źródło: | "Studia Politologiczne", Vol. 45, 2017, s. 71-90 |
Abstrakt: | The article presents a study of leaders’ role in presenting a party image (strategic personalisation) based on a quantitative and qualitative contents analysis of audiovisual advertising in the Polish parliamentary elections in the period of 1993 to 2015. It focuses on the degree of the leader’s exposure in advertising and the importance of the leader in comparison to other elements of these campaigns. It proposes a typology of strategic personalisation types, discusses their causes and characteristics and shows how they lead to changes in the party system. |
URI: | http://hdl.handle.net/20.500.12128/23094 |
ISSN: | 1640-8888 |
Pojawia się w kolekcji: | Artykuły (WNS) |
Plik | Opis | Rozmiar | Format | |
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Mazur_Od_reprezentanta_partii.pdf | 738,8 kB | Adobe PDF | Przejrzyj / Otwórz |
Uznanie Autorstwa 3.0 Polska Creative Commons