DC pole | Wartość | Język |
dc.contributor.author | Łuc, Izabela | - |
dc.contributor.author | Bortliczek, Małgorzata | - |
dc.date.accessioned | 2018-05-16T10:39:17Z | - |
dc.date.available | 2018-05-16T10:39:17Z | - |
dc.date.issued | 2011 | - |
dc.identifier.isbn | 9788322620298 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.12128/3630 | - |
dc.description.abstract | The book Language entangled in postmodernity was based on the analysis and interpretation
of multi-symbolic advertisement messages concerning various spheres
of human activity (among other things culinary activity, a widely-understood commercial
and consumerist activity, aesthetic activity concentrated on the improvement
of an image of a postmodern human being, as well as embellishment and improvement
of the closest environment).
The book Language entangled in postmodernity concentrated on the analysis of
linguistic phenomena reflecting postmodernity created in multi-thematic,
multi-stylistic and multi-genre advertisements. Multi-symbolic advertisement messages
(stylized culture texts) underwent the analysis and cultural interpretation.
A linguistic-cultural analysis of advertisements allows for drawing a conclusion that
postmodernity was overtaken by commerce and consumerism consisting in
(de)tabooisation and depreciation of values entangled in cultural, marketing, iconic
and stylistic dependences.
A multidimensional analysis of the advertisement texts under investigation allowed
for noticing many mechanisms typical of a postmodern advertisement used in
order to highlight various qualities and attributes of products and services offered
to customers.
The subject-matter dealt with by the authors of the book can inspire studies on
the relationships between language and culture and language of values. | pl_PL |
dc.language.iso | pl | pl_PL |
dc.publisher | Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
dc.subject | język polski | pl_PL |
dc.subject | język i kultura | pl_PL |
dc.subject | perswazja | pl_PL |
dc.subject | manipulacja | pl_PL |
dc.subject | reklama | pl_PL |
dc.title | Język uwikłany w ponowoczesność | pl_PL |
dc.type | info:eu-repo/semantics/book | pl_PL |
Pojawia się w kolekcji: | Książki/rozdziały (WSiNoE)
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