O (nie)zmienności memów Wujka Google

Abstract

The Google company – with its most reknown product, the popular WEB browser – is known for unconventional PR actions. The doodles, graphic modifications of the Google logo (introduced for special occasions), are the main point of interest for this article. The authors analyse the forms, types, events, persons the doodle “celebrate”, and also the types of modifications made and the ways doodle function in the Internet. They consider the users’ comments, adaptations and modifications (such as demotivators – see graphic examples attached) as of big value too. The authors ask about the purpose of the company’s actions considering them as a possible memetic engineering strategy.