The very work is a sum of conclusions, analyses and interpretations of selected
communication and language phenomena of contemporary language users, a register
and record of texts deriving from different media sources, illustrating the state
of the contemporary Polish language connected with innovative ways of treating
the language — its semantic-structural changeability. The description presents selected
forms of games carried on the level of an iconic-verbal ambiguity (games by
forms and meanings of words and images).
The first part discusses selected strategies of communication and language
games (games by a phonic, graphic, lexical form and inter-textual ones among
others) in contemporary commercial texts. In its particular fragments a bipolar
interdependence (a mutual and reflexive influence) of two forms of communication
reveals itself: the media on everyday life and the other way round, the rhetoric of everyday
life on the language of media, the processes to be the most visible in commercials.
The second part is a presentation and characteristic of communication and language
games in the e-mail correspondence texts written by the users of “Sympatia”,
the Internet dating service.
The third part constitutes a discussion of the types of communication and language
games in a situational comedy, starting from their structure (particularly with
ideonyms — the titles of the episodes and anthroponymy) to intra-structural games
— at the text level (games in verbal-situational comism).
Chapter four is a link to the issues in question. It discusses mutual intervariant
interferences of the language — popular games in pragmatics of everyday life (taking
into account the usage of popular lexemes in commercials among others) and
(un)common colloquial communication, the model formal determinant of which are
creative mechanisms used in media texts, especially remembered and implemented
by contemporary language users during a discourse on the level of individual and
social-familiar contacts in specific communicative situations