DC pole | Wartość | Język |
dc.contributor.author | Łuc, Izabela | - |
dc.contributor.author | Bortliczek, Małgorzata | - |
dc.date.accessioned | 2018-06-21T18:35:06Z | - |
dc.date.available | 2018-06-21T18:35:06Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Cieszyński Almanach Pedagogiczny, T. 3 (2014), s. 66-80 | pl_PL |
dc.identifier.issn | 2300-3006 | - |
dc.identifier.issn | 0208-6336 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.12128/4839 | - |
dc.description.abstract | The paper focuses on the analysis of the selected communicative and linguistic strategies,
which are the sign of mass and commercial culture. The paper describes text games referring
to structure and games referring to a selected linguistic variety. The texts of the advertisements
analysed here illustrate creative and distorted adaptation of the linguistic features characteristic
for the colloquial variety of Polish, the slang and even for the dialects in the context of the advertisements.
It relates to such phenomena as innovation, morphological and semantic neologism,
implementation of ambiguity and simultaneous exposition of the stylistic sources for lexemes and
idiomatic expression. The processes described here do not use up the topic of the linguistic and
semantic games but only indicate the selected mechanisms with the impact and technique of persuasion
in the advertisements. | pl_PL |
dc.language.iso | pl | pl_PL |
dc.publisher | Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.relation.ispartofseries | Prace Naukowe Uniwersytetu Śląskiego w Katowicach;3341 | - |
dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
dc.subject | advertisement | pl_PL |
dc.subject | colloquial variety of Polish | pl_PL |
dc.subject | language game | pl_PL |
dc.subject | neologism | pl_PL |
dc.subject | compound formation | pl_PL |
dc.title | "Innowacyjne podejście ma znaczenie..." : strategie komunikacyjne w reklamie | pl_PL |
dc.type | info:eu-repo/semantics/article | pl_PL |
dc.relation.journal | Cieszyński Almanach Pedagogiczny | pl_PL |
Pojawia się w kolekcji: | Artykuły (WSiNoE)
|