B. Żyłko (red.), "Imperium Rolanda Barthes'a" (S. 95-106). Poznań : Wydawnictwo Naukowe Uniwersytetu im. Adama Mickiewicza
The aim of the paper is to identify the constructive, as well as pragmatic or rhetoric dimension of Barhesian myth-connotation. The author is concerned with the functional similarities and objective differences between the myth as connotation and myth as narrative. The domain of the world-constructing function of connotations is deemed here to be "synthetical discourse", which is primarily characterized by the tendency to the indistinctiveness, or insufficient distinctiveness of notions and of perceived phenomena, and secondly, by the tendency to use vague expressions understood by means of habitual connotative grammar. Such a state of discourse and of the corresponding intentionalities (habitual attitudes to phenomena) of its members can support and sustain vulnerability to persuasion. It can support the inability to oppose rhetorical strategies.