Polityka informacyjna miasta Katowice w obszarze polityki (pro)rodzinnej na przykładzie programu pt. "Nas Troje i więcej"

Abstract

The presented article concerns the information policy conducted by the local authorities of the City of Katowice during the implementation and execution of the program for families called „Nas Troje i więcej” (“The Three of Us and More”). The program has been approached in terms of case study in the field of internal communication in the commune understood as a process of exchanging information and dialog of the commune entities (stakeholders). The study covered the years 2011–2016, and their objective was to analyse selected tools of social communication in terms of function of medium, its content, type of communication (one or two-sided) and the capacity of communication channels. The study took into account both obligatory and optional instruments.