Akcje czytelnicze i festiwale jako formy promocji książki dziecięcej (2001-2016)

Abstract

The article describes children’s book. It presents a defi nition and properties (specifi c to this kind of literature), and the interpretation – different than in the case of adult books. The next part of the article quotes a defi nition of promotion and promotion of the book. It presents basic examples of the promotion of children’s books and people or institutions responsible for it (international institutions, public libraries). It shows also the place where you can promote children’s book (eg. the Internet). Then it describes examples of reading actions and festivals helping to promote children’s book. It shows how this kind of promotion can infl uence the image of a book for children. In the end, the article presents the events that accompany this type of readership events.