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Title: Literatura dla dzieci i młodzieży w Internecie. Analiza zawartości stron internetowych wydawnictw
Authors: Tałuć, Katarzyna
Keywords: literatura dla dzieci i młodzieży; wydawcy książek dla dzieci i młodzieży; strony internetowe wydawnictw; literatura w Internecie; trailer książek; promocja książek; literature for children and young adults; children’s and young adults’ book publishers; websites of publishing houses; literature on the Internet; book trailer; book promotion
Issue Date: 2018
Citation: Folia Bibliologica, Vol. 60 (2018), s. 37-57
Abstract: The aim of the article is to analyse the content of websites of selected publishers offering a book addressed to young readers in terms of the presence of a literary text on them. It has been decided to use netnography tools and a functional method to identify the criteria for selecting text extracts from websites; to describe the position of these extracts among the other elements of the website interface; to indicate the extract functions. The websites of the following publishing houses with the highest profits on the sale of books, including those for children and youth in 2013–2015, have been selected for the study: Wydawnictwo Olesiejuk, Wydawnictwo AMEET , Grupa Wydawnicza Foksal, Prószyński Media, Grupa Publicat, Nasza Księgarnia, Wydawnictwo Czarna Owca.
DOI: 10.17951/fb.2018.60.37-57
ISSN: 2449-8246
Appears in Collections:Artykuły (W.Hum.)

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