Metaphor as a persuasive tool in business strategy

Pełny rekord metadanych

DC pole	Wartość	Język
dc.contributor.author	Drożdż, Grzegorz	-
dc.date.accessioned	2018-03-13T08:50:29Z	-
dc.date.available	2018-03-13T08:50:29Z	-
dc.date.issued	2012	-
dc.identifier.citation	Linguistica Silesiana, Vol. 33 (2012), s. 95-103	pl_PL
dc.identifier.issn	0208-4228	-
dc.identifier.uri	http://hdl.handle.net/20.500.12128/1108	-
dc.description.abstract	The article aims to discuss the levels of application, efficiency, as well as potential dangers and methods of avoiding them which can be encountered while applying metaphors in formulating a business strategy. The theory underlying the research is the Conceptual Theory of Metaphor by Lakoff and Johnson (1980) and the analysis was based on an article presenting a new business strategy – the Blue Ocean Strategy devised by Kim and Mauborgne (2005a).	pl_PL
dc.language.iso	en	pl_PL
dc.rights	Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/	*
dc.subject	metaphors	pl_PL
dc.subject	business strategy	pl_PL
dc.title	Metaphor as a persuasive tool in business strategy	pl_PL
dc.type	info:eu-repo/semantics/article	pl_PL
dc.relation.journal	Linguistica Silesiana	pl_PL
Pojawia się w kolekcji:	Artykuły (W.Hum.)

Uznanie autorstwa - użycie niekomercyjne, bez utworów zależnych 3.0 Polska Creative Commons