Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.12128/1108| Title: | Metaphor as a persuasive tool in business strategy |
| Authors: | Drożdż, Grzegorz |
| Keywords: | metaphors; business strategy |
| Issue Date: | 2012 |
| Citation: | Linguistica Silesiana, Vol. 33 (2012), s. 95-103 |
| Abstract: | The article aims to discuss the levels of application, efficiency, as well as potential dangers and methods of avoiding them which can be encountered while applying metaphors in formulating a business strategy. The theory underlying the research is the Conceptual Theory of Metaphor by Lakoff and Johnson (1980) and the analysis was based on an article presenting a new business strategy – the Blue Ocean Strategy devised by Kim and Mauborgne (2005a). |
| URI: | http://hdl.handle.net/20.500.12128/1108 |
| ISSN: | 0208-4228 |
| Appears in Collections: | Artykuły (W.Hum.) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Drozdz_Metaphor_as_a_persuasive_tool_in_business_strategy.pdf | 497,17 kB | Adobe PDF | View/Open |
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