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Title: Le pouvoir des mots - axes de recherche en communication persuasive : le cas du discours mediatique et juridictionnel
Authors: Dolata-Zaród, Anna
Topa-Bryniarska, Dominika
Keywords: persuasive communication; power of words
Issue Date: 2014
Citation: Kwartalnik Neofilologiczny, z. 3 (2014), s. 529-543
Abstract: The power of words – research topics in persuasive communication: the case of media and judicial discourse. This paper attempts to present the discursive mechanisms of establishing a common horizon for interpretation in French media and judicial discourse. The analysis focuses on the use of connotative and emotional argumentation such as: metaphorization, identification relationship, deictics and modality.
ISSN: 0023-5911
Appears in Collections:Artykuły (W.Hum.)

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