Środki językowe wzmacniające perswazję przekazów organizacji pożytku publicznego

Abstract

The article is devoted to the language of the message of public benefit organisations. The announcements of the organisations of this kind feature a simple, accessible language, as well as linguistic means which are characterised by a particular persuasive force. The authors of the message which encourages people to transfer 1% of their taxes for a public benefit organisation apply various uncomplicated linguistic means of persuasive force. In the present work, I described the means which are most frequently used by public benefit organisations. For the purpose of research I selected 200 posters which encourage people to support organisations which work for the benefit of: incurably sick children, children who live in poverty, elderly people, disabled people, firemen, animal shelters, wildlife preservation, as well as institutions which provide financial support to hospitals, hospices, rehabilitation centres, kindergartens, scouting organisations, academies, sports clubs and cultural initiatives.