The Medialisation of Communicative Rationality in the Culture of "Virtual Reality"

Abstract

The present article discusses the impact that the development of the media has on the processes of communication and the cultural transformations this phenomenon brings. By referring to the media theory, the abandonment of the current mediality bases related to language and technology in the contemporary culture is pointed out. The consequences of the ongoing virtualisation of culture also refers to man, his subjectivity and identity, which, in various dimensions, has been accentuated by D. J. Bergen, G. Sartori or N. Carr.