Informacja dla małych i średnich przedsiębiorców (MSP) w realiach Jednolitego Rynku Europejskiego

Abstract

The article is devoted to considerations on the specialist information for a small business. The introduction highlights the need to a better usage of the potential of nonmaterial resources such as knowledge and information in reference to Polish companies which, after Poland’s entrance in the European Union in 2005 found themselves in a new economic situation. In the context of the integration of the Polish economy with the European one, the author discerns not only new possibilities of support, but also serious changes of the rules of subject functioning in the market — the economy based on the usage of three classic resources (ground, capital, human work) gives room for the knowledge-based economy. The author emphasizes that the information is a cement for the three mentioned resources, and not only one of them. Apart from a characteristic of the information for businessmen and presentation of its various types, the author proposes her own division of information into B2B (business to business), B2C (business to consumer), C2C (consumer to consumer), B2E (business to employee), B2ED (business to education), B2G (business to government), being an attempt to show the relations in which a company stays with its own environment with which it may (or even has to) exchange information/knowledge.