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Title: La réalisation du "movere" rhétorique dans le discours journalistique sur l'exemple des titres de la critique de cinéma
Authors: Topa-Bryniarska, Dominika
Keywords: Film review; Title; Rhetorical function of movere; Deliberative register; Evaluative terms; Affective terms; Co-schematisation
Issue Date: 2020
Citation: "Études romanes de Brno" Vol. 41, iss. 2 (2020), s. 315-328
Abstract: Using a theoretical framework lying at the intersection of pragmatics, rhetoric, argumentation and discourse analysis, the genre ‘film review’, relatively little addressed, is examined in the following paper as a persuasive discourse reflecting motivated evaluation. The study is based on the titles of ninety reviews concerning three French comedies. In such a context, the act of persuasion, anchored in the Perelmanian lineage, corresponds to the rhetorical appeal. Thus, this study concerns a set of parameters stemming from the rhetorical function of movere which constitutes the deliberative register of a film review. The role of this register is to establish a “verbal image” built on shared values and affects. As a result, the addressee is invited to co-produce the meaning of the discourse on the basis of an emotive and axiological co-schematisation realised by means of evaluative and affective terms, which is also typical of advertising discourse.
DOI: 10.5817/ERB2020-2-18
ISSN: 1803-7399
Appears in Collections:Artykuły (W.Hum.)

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