La réalisation du "movere" rhétorique dans le discours journalistique sur l'exemple des titres de la critique de cinéma

Abstract

Using a theoretical framework lying at the intersection of pragmatics, rhetoric, argumentation and discourse analysis, the genre ‘film review’, relatively little addressed, is examined in the following paper as a persuasive discourse reflecting motivated evaluation. The study is based on the titles of ninety reviews concerning three French comedies. In such a context, the act of persuasion, anchored in the Perelmanian lineage, corresponds to the rhetorical appeal. Thus, this study concerns a set of parameters stemming from the rhetorical function of movere which constitutes the deliberative register of a film review. The role of this register is to establish a “verbal image” built on shared values and affects. As a result, the addressee is invited to co-produce the meaning of the discourse on the basis of an emotive and axiological co-schematisation realised by means of evaluative and affective terms, which is also typical of advertising discourse.