Skip navigation

Please use this identifier to cite or link to this item:
Title: Marque Levy et marque Musso ou la sortie ritualisee de romans francais contemporains
Authors: Knapik, Adam
Keywords: Marc Levy; Guillaume Musso; ritualization; popular literature; French popular contemporary novels; Facebook; branding; mark
Issue Date: 2014
Publisher: Wydawnictwo Uniwersytetu Śląskiego
Citation: Romanica Silesiana, No. 9 (2014), s. 285-293
Abstract: Marc Levy and Guillaume Musso are two contemporary French representatives of popular literature, who distinguish themselves among other authors by their significant presence in the media, for example social networks such as Facebook. Their fan pages allow them to conduct a promotional campaign of the novels coming out every year. Many elements of the Facebook promotional activity are repeated with every new novel release. In this text, we are analysing the content of these two writers’ fan pages from the period 2011—2013, including the book covers from these years, in order to answer how and why Levy and Musso resort to the method of ritualization based on the same behaviours, information or communication duplicated every year at the same time. References to the term “branding”, to the sociology of literature and also to contemporary studies about writers’ network presence help us in developing significantly this interdisciplinary analysis.
ISSN: 1898-2433
Appears in Collections:Artykuły (W.Hum.)

Files in This Item:
File Description SizeFormat 
Knapik_Marque_Levy_et_marque_Musso_ou_la_sortie.pdf408,95 kBAdobe PDFView/Open
Show full item record

Uznanie autorstwa - użycie niekomercyjne, bez utworów zależnych 3.0 Polska Creative Commons License Creative Commons