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Zastosuj identyfikator do podlinkowania lub zacytowania tej pozycji: http://hdl.handle.net/20.500.12128/1828
Tytuł: Marque Levy et marque Musso ou la sortie ritualisee de romans francais contemporains
Autor: Knapik, Adam
Słowa kluczowe: Marc Levy; Guillaume Musso; ritualization; popular literature; French popular contemporary novels; Facebook; branding; mark
Data wydania: 2014
Wydawca: Wydawnictwo Uniwersytetu Śląskiego
Źródło: Romanica Silesiana, No. 9 (2014), s. 285-293
Abstrakt: Marc Levy and Guillaume Musso are two contemporary French representatives of popular literature, who distinguish themselves among other authors by their significant presence in the media, for example social networks such as Facebook. Their fan pages allow them to conduct a promotional campaign of the novels coming out every year. Many elements of the Facebook promotional activity are repeated with every new novel release. In this text, we are analysing the content of these two writers’ fan pages from the period 2011—2013, including the book covers from these years, in order to answer how and why Levy and Musso resort to the method of ritualization based on the same behaviours, information or communication duplicated every year at the same time. References to the term “branding”, to the sociology of literature and also to contemporary studies about writers’ network presence help us in developing significantly this interdisciplinary analysis.
URI: http://hdl.handle.net/20.500.12128/1828
ISSN: 1898-2433
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