Title: | Marque Levy et marque Musso ou la sortie ritualisee de romans francais contemporains |
Authors: | Knapik, Adam |
Keywords: | Marc Levy; Guillaume Musso; ritualization; popular literature; French popular contemporary novels; Facebook; branding; mark |
Issue Date: | 2014 |
Publisher: | Wydawnictwo Uniwersytetu Śląskiego |
Citation: | Romanica Silesiana, No. 9 (2014), s. 285-293 |
Abstract: | Marc Levy and Guillaume Musso are two contemporary French representatives of
popular literature, who distinguish themselves among other authors by their significant presence
in the media, for example social networks such as Facebook. Their fan pages allow them
to conduct a promotional campaign of the novels coming out every year. Many elements of the
Facebook promotional activity are repeated with every new novel release. In this text, we are
analysing the content of these two writers’ fan pages from the period 2011—2013, including the
book covers from these years, in order to answer how and why Levy and Musso resort to the
method of ritualization based on the same behaviours, information or communication duplicated
every year at the same time. References to the term “branding”, to the sociology of literature and
also to contemporary studies about writers’ network presence help us in developing significantly
this interdisciplinary analysis. |
URI: | http://hdl.handle.net/20.500.12128/1828 |
ISSN: | 1898-2433 |
Appears in Collections: | Artykuły (W.Hum.)
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