Morał w filmie animowanym dla dzieci jako źródło wiedzy o wartościach

Abstract

The present article is devoted to the issue of values in animated films for children. The subject of analysis is the place of moral in animated films, its content and structure. The research material includes two puppet films by the Łódź-based Se-ma-for film studio, Miś Uszatek [Teddy Floppy Ear] from 1975–1986 and Parauszek i przyjaciele [Parauszek and Friends] (2013–2014). The comparison of the two films leads to conclusions about revaluations that are a testimony of cultural changes, and also allows to distinguish film conventions favouring legibility of the axiological message contained in the films.