DC pole | Wartość | Język |
dc.contributor.author | Biłas-Pleszak, Ewa | - |
dc.contributor.author | Sujkowska-Sobisz, Katarzyna | - |
dc.date.accessioned | 2018-04-04T08:07:44Z | - |
dc.date.available | 2018-04-04T08:07:44Z | - |
dc.date.issued | 2011 | - |
dc.identifier.citation | D. Ostaszewska (red.), "Gatunki mowy i ich ewolucja. T. 4, Gatunek a komunikacja społeczna" (S. 97-110). Katowice : Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.identifier.isbn | 9788322619928 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.12128/1945 | - |
dc.description.abstract | A blog and review, dealt with in the article, are used in virtual websites of perfumeries in
a different role than was traditionally ascribed to them. The blog characteristics, explicitly associated
with it, are the basis of a marketing usage of the very genre, both in the case of the shop
corresponding with a convention of an Internet diary, and shops which placed a handbook under
the name of a “blog”. The texts classified in the Internet websites of perfumeries as reviews are
the texts evaluating either perfumes or the shop itself. Extra information appears imfrequently
and usually serves a deliberate objectivisation of the message. Thanks to it, the text gets closer to
the realization of the review model, but it is just illusion of the closeness as the texts in question
do not possess any basic genological determinants of the very genre. These are undoubtedly the
opinions and calling them reviews is pragmatic in nature. The authors make an attempt to reveal
certain mechanisms of playing with these genres and show their persuasive overtone and marketing
entanglement. | pl_PL |
dc.language.iso | pl | pl_PL |
dc.publisher | Katowice : Wydawnictwo Uniwersytetu Śląskiego | pl_PL |
dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
dc.subject | blog | pl_PL |
dc.subject | recenzja | pl_PL |
dc.subject | witryny internetowe | pl_PL |
dc.title | Strategiczne gry gatunkami - blog i recenzja w witrynach internetowych perfumerii | pl_PL |
dc.type | info:eu-repo/semantics/bookPart | pl_PL |
Pojawia się w kolekcji: | Książki/rozdziały (W.Hum.)
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